What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that.
Brands that deliver clear, human and useful experiences—win. The 2017 results are in.
From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.
Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron’s wine iconography and packaging, winning accolades from the Creativity International Awards for the work.
For nearly 50 years, Siegel+Gale has been in the business of building the world’s most iconic brands—often, in times of change. With an uncertain political climate, technology accelerating the need for business change and an ever-increasing demand for simpler brand experiences, companies across the board were reevaluating their approach in 2016. We want to share some of the many ways we enable our clients and partner agencies to touch customers every day during the moments that matter.
What does brand experience design consist of? And what can brands looking to create a great brand experience learn from disruptors?
We were recently featured in the The Wall Street Journal, Fast Co.Design and Media Post.
In this Q&A, we speak with Margaret Molloy, Global CMO and Head of Business Development. As a visible and active participant in the CMO community, Margaret has a unique perspective on the future of marketing and the role of the modern CMO.
We were recently featured in Forbes, Business & Finance and Branding in Asia Magazine.
Siegel+Gale today announced the appointment of Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Gu brings more than 16 years of branding, design and innovation experience to the firm.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand naming strategies one might take after a merger, acquisition or spin-off.