Yuhai Chen

Strategy Manager

Yuhai’s diversified experiences have shaped a comprehensive understanding and deep thinking of consumers, brand positioning and brand architecture. And he is always dedicated to finding the best approach for his clients.

Has worked with:

• China Jinmao
• Tencent Group
• TME
• COFCO
• GAC NIO
• CBA
• CICC Wealth

Is an expert in:

• Uncovering consumer insights that drive brand strategy
• Find the best brand strategy to boost the brand

Wants you to know:

• Master of Arts, University of Wisconsin at Madison
• Game and sport blogger