Yuhai Chen

Strategy Manager

Yuhai’s diversified experiences have shaped a comprehensive understanding and deep thinking of consumers, brand positioning and brand architecture. And he is always dedicated to finding the best approach for his clients.

Has worked with:

  • China Jinmao
  • Tencent Group
  • TME
  • COFCO
  • GAC NIO
  • CBA
  • CICC Wealth

Is an expert in:

  • Uncovering consumer insights that drive brand strategy
  • Find the best brand strategy to boost the brand

Wants you to know:

  • Master of Arts, University of Wisconsin at Madison
  • Game and sport blogger
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