Group Director, Employee Engagement
Yasmeen brings twenty years of experience in developing and implementing successful marketing strategies for innovative and dynamic brands across the consumer and technology landscape. She is passionate about marketing as a science and using the psychology of human behavior to build companies from the inside out. Yasmeen has successfully advised organizations through the IPO process, M&A, as well as built and executed brand, platform and product launches from inception.
Has worked with:
- The Dollar Shave Club
Is an expert in:
- People-driven strategy and communication.
- Building brand passion and loyalty with employees and consumers alike.
- Combining organizational and behavior science to help leaders build and scale business.
Wants you to know:
- BS, Boston University
- MBA, Pepperdine University
- MS, Columbia University
- Fitness fanatic
- Georgia gal
- Former S+G client