President, EMEASee profile
What is it about artists, products, people or businesses that means they remain current, relevant and necessary when others fall by the proverbial wayside? Philip Davies, president of EMEA at Siegel+Gale, explores the key to brands staying evergreen.
Examining sporting successes and failures, Philip Davies, president of EMEA, talks about the importance of leadership, cohesiveness and clear objectives when building a brand.
Philip Davies, president, EMEA opines on how language in branding is not a passive component, but rather, one of the modes by which brands come alive.
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.
Changing image so frequently brings unnecessary complexity, which is not helpful in an industry that so badly needs to be trusted and relied upon.
Barclays has had ten different brand ideas in 20 years, casting doubt on its very brand identity. Here Siegel+Gale’s Philip Davies takes on the struggles of this financial services brand.
Philip Davies, President of Siegel+Gale EMEA, tries to identify what it is that makes a leader a true leader, and why we follow leaders because of those characteristics and qualities.