Melanie McShane

Executive Director, Strategy

Mel leads global engagements for Siegel+Gale's key clients, partnering with their executives and bringing together diverse teams. She's passionate about the power of brands to drive economic and societal impact. With over two decades of Brand Strategy experience working with the world's most ambitious brands and growing consultancy practices, she's happiest at the intersections of experience, business and technology.

Has worked with:

  • Google
  • Microsoft
  • PwC
  • Zocdoc
  • Grubhub
  • Uber
  • Netflix
  • KPMG
  • SAP
  • Bristol Myers Squibb

Is an expert in:

  • Purpose, definition and activation
  • Brand-led innovation
  • Experience strategy
  • Humanizing technology

Wants you to know:

  • MA Oxford University (Politics, Philosophy Economics)
  • English person in New York
  • Chair Siegel+Gale’s global DE&I efforts
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