Executive Strategy and Development Director, EMEASee profile
Merging brands is a process that requires changing the point of view and inviting customers into a new initiative. It is important for the process of a merger or acquisition to be done sensibly and methodically, while utilising the company’s marketing and brand management capabilities. Liana Dinghile, executive strategy and development director at Siegel+Gale, talks about success, challenges and communications within an M&A framework.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Liana Dinghile, strategy director, about challenges brands face when creating a great brand experience.
What does brand experience design consist of? And what can brands looking to create a great brand experience learn from disruptors?
At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity.
How will machine learning and artificial intelligence impact brand development in the future? Liana Dinghile, group strategy director, gives insight.
Personal premium for brands have long been defined by their unattainability—that’s all changing now, and Liana Dinghile tells us how in this week’s SMPL Q&A.
Liana Dinghile, group director of strategy, EMEA sits down with the Huffington Post UK and discusses the changing nature of women in business and shares her insights on building a career.
In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.
In this episode of Brand Matters, we talk to Liana Dinghile about what the actionable steps for brands are to create a more human touch to everything they do.