Lea Chu

Group Director, Naming

Lea approaches every naming project as a ruthless hunt for what fits, from the familiar to the striking. Understanding each client’s unique truth is the foundation for all of her work.

Has worked with:

  • American Express
  • West Virginia University
  • TouchTunes
  • CVS
  • Truth Initiative (formerly American Legacy Foundation)

Is an expert in:

  • Strategic, aesthetic names
  • Naming systems that breathe

Wants you to know:

  • BA, University of Pennsylvania
  • Fulbright Scholar
  • Shudders at crosswords and scrabble.
  • Likes knitting.
  • Does her best naming in the dark.
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