Karen Ge

Strategy Director

With brand strategy experience in both the UK and China, Karen leads the team to transform complex market research into unique and deep brand insights. Through a creative mindset, she is able to transform research-driven brand strategies into vivid stories.

Has worked with:

  • PICC
  • GAC Group
  • COFCO Land Holding Limited
  • GlaxoSmithKline
  • Allianz

Is an expert in:

  • Brand positioning
  • Brand naming
  • Brand architecture
  • Brand communication

Wants you to know:

  • Bachelors of Science in Economics at London School of Economics and Political Science
  • Freelance writer for VOGUE and Esquire
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