President, Pacific RimSee profile
Aside from airline status and global cuisine, the other perk of my job is observing how branding and marketing differ across the Pacific. And most fascinating to me these days is how Chinese businesses and brands are evolving worldwide.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jason Cieslak, president of the Pacific Rim, about if and when brands should take a stand politically.
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber’s rebrand.