Isabella Wragg

Senior Strategist

Passionate about innovation and the growing role that brands can play in consumers' lives as well as in society and culture, Isabella has helped clients across industries and geographies define their brand strategy to achieve their potential and set them up for success in an ever-changing world.

Has worked with:

  • IBM
  • Under Armour
  • American Express
  • DuPont
  • LinkedIn

Is an expert in:

  • Brand purpose, positioning and activation
  • Integration of business and brand strategy
  • Brand portfolio architecture
  • Brand experience

Wants you to know:

  • BA, University of Virginia
  • MBA, Columbia Business School
  • Proud dog mom
  • Travel enthusiast
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