Co-CEO, Chief Creative OfficerSee profile
Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. In a Middle East-first, the berries interviewed Howard Belk, to discuss his thoughts on the current state of global creativity and how can brands leverage it.
Howard Belk, our Co-CEO and Chief Creative Officer, was featured on Cheddar TV discussing our new report, which explores the significant benefits of simplicity in the workplace.
Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.
Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.
An onslaught of activist investors clamoring for their companies to be split into pieces or combined into one, larger organization is a trend that does not look to be stopping any time soon. As the co-CEO of a strategic branding firm, I regularly counsel companies under pressure from activist shareholders and hedge funds regarding the implications of a spinoff for a corporate brand.
Our co-CEO’s Howard Belk and David Srere were nominated and happily participated in the ALS Ice Bucket Challenge this afternoon. After being doused, they eagerly made a donation to the ALS Association. Great work, guys!
Most companies start as a simple, smart idea—but going back to that is easier said than done.
Recently, I had the opportunity to speak at the CMO Club Thought Leadership Summit in New York City—a yearly gathering of some of the world’s leading marketers. Joined by Siegel+Gale client Marty Homlish, Chief Experience Officer at HP, our topic was The quest for simplicity: The next frontier for brands.
We’re saddened at Siegel+Gale by the passing of branding giant Wally Olins.