Fernanda Canellas

Design Director

Fernanda’s desire to design a world that's thoughtful, considered and aesthetically pleasing informs the work she does at Siegel+Gale. Working at the heart of modernism and purpose helps her create design solutions that improve the connections between people and the products they use.

Has worked with:

  • American Express
  • Wyndham Hotel Group
  • Flywheel Sports
  • Hudson Group
  • Penske
  • SAP

Is an expert in:

  • Creating brand experiences that connect with customers
  • Developing effective strategic led and forward-looking visual identities
  • Empowering brands to shift mindsets, create markets and inspire innovation

Wants you to know:

  • BFA Advertising and Social Communications, The Pontifical Catholic University of São Paulo
  • AAS Graphic Design, Parsons School of Design
  • Principles of Typeface Design, The Cooper Union
  • Grew up in Brazil, loves samba and doesn’t know as much as expected about soccer
  • Cyclist and aspirational runner
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