Fernanda Canellas
Design Director
Fernanda’s desire to design a world that's thoughtful, considered and aesthetically pleasing informs the work she does at Siegel+Gale. Working at the heart of modernism and purpose helps her create design solutions that improve the connections between people and the products they use.
Has worked with:
- American Express
- Wyndham Hotel Group
- Flywheel Sports
- Hudson Group
- Penske
- SAP
Is an expert in:
- Creating brand experiences that connect with customers
- Developing effective strategic led and forward-looking visual identities
- Empowering brands to shift mindsets, create markets and inspire innovation
Wants you to know:
- BFA Advertising and Social Communications, The Pontifical Catholic University of São Paulo
- AAS Graphic Design, Parsons School of Design
- Principles of Typeface Design, The Cooper Union
- Grew up in Brazil, loves samba and doesn’t know as much as expected about soccer
- Cyclist and aspirational runner
Ideas:
