
Feifei Xu
Executive Director, Strategy & Development
Feifei brings over 16 years of brand strategy experience and is dedicated to delivering insight-led solutions for local clients in China and global multinationals.
Has worked with:
- Alibaba
- Jinjiang
- Shiseido
- Audi
- TCL
Is an expert in:
- Strategic insights
- Brand-led innovation
- Brand positioning and messaging
Wants you to know:
- Master of System Dynamics degree, University of Bergen
- Master of Branding and Market Research degree, University of Tongji
- Trilingual: English, Mandarin and Cantonese
