Feifei Xu

Executive Director, Strategy & Development

Feifei brings over 16 years of brand strategy experience and is dedicated to delivering insight-led solutions for local clients in China and global multinationals.

Has worked with:

  • Alibaba
  • Jinjiang
  • Shiseido
  • Audi
  • TCL

Is an expert in:

  • Strategic insights
  • Brand-led innovation
  • Brand positioning and messaging

Wants you to know:

  • Master of System Dynamics degree, University of Bergen
  • Master of Branding and Market Research degree, University of Tongji
  • Trilingual: English, Mandarin and Cantonese
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