Feifei Xu | 许飞菲

Executive Director, Strategy & Development | 品牌战略与发展执行总监

Feifei brings over 16 years of brand strategy experience and is dedicated to delivering insight-led brand strategy solutions for local clients in China and global multinationals.

许飞菲拥有超过16 年的品牌战略经验。她致力于为中国本土客户和全球跨国公司提供以洞察力为主导的品牌战略解决方案。

Has worked with:

  • Alibaba | 阿里巴巴
  • Jinjiang | 锦江
  • Shiseido | 资生堂
  • Audi | 奥迪
  • ExxonMobil | 埃克森美孚

Is an expert in:

  • Strategic insights | 策略洞察
  • Brand strategy | 品牌战略
  • Brand experience | 品牌体验

Wants you to know:

  • Master of System Dynamics degree, University of Bergen
  • 卑尔根大学系统动力学硕士
  • Master of Branding and Market Research degree, University of Tongji
  • 同济大学市场研究与品牌建设硕士学位
  • Trilingual: English, Mandarin and Cantonese
  • 掌握三种语言:英语、普通话、粤语
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