
Derrick Mead
Director, Brand Communication
With 15 years’ experience applying language to every aspect of design, Derrick loves pushing the boundaries of what words can do. ‘More’ is not the answer—less, simpler and better, is.
Has worked with:
- Bristol Myers Squibb
- Penske
- Booz Allen Hamilton
- Bibliotheca
- SPX FLOW
Is an expert in:
- Strategic brand messaging
- Complex content simplification
- Information architecture
- Qualitative/quantitative research synthesis
Wants you to know:
- MFA Design Criticism, School of Visual Arts
- Metaphorist and semiotician
- Former farm boy
Ideas:
-
SMPL Q+A
athenahealth: Creating connections
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Media Mentions
What to keep in mind when revamping DEI strategies
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Media Mentions
No Juneteenth messaging this year? How to get ready for 2022
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S+G Blog
Brand voice and crisis
