Daniel Lin

Strategy Director

With over 12 years experience in brand strategy, Daniel believes that branding creates value for businesses—it not only provides meaning to people’s lives but also triggers positive change for the world.

Has worked with:


  • Otis
  • Sinochem
  • Shanghai Motor
  • BenQ
  • Cathay Financial Holding


Is an expert in:

  • Distilling complex problems into compelling insights
  • Developing strategy and communication to create meaningful brand
  • Optimizing brand portfolio strategy to effectively manage branded offerings

Wants you to know:

  • MPS Branding, School of Visual Arts, New York
  • MA Communication, Jiao Tong University, Taiwan
  • Guest lecturer at Chinese Culture University
  • Freelance writer at Business Next and Shopping Design
  • Father of a naughty son
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