Dan Cohen

Director, Naming

Dan sees the essence of a brand and distills it to its purest, simplest form.

Has worked with:

  • AB InBev
  • Disney Parks
  • L’Oréal USA
  • Unilever

Is an expert in:

  • Creating names that are unique, surprising, and impactful
  • Developing intuitive nomenclature systems
  • Simply and effectively navigating the naming labyrinth

Wants you to know:

  • BA, University at Albany, Cum Laude
  • Graduate Work in Psychology – Queens College
  • Former creative director
  • Chronic musician
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