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Whatever void you hope to fill with a new product or service, you need a name. Otherwise there’s no way to pitch it, fund it, hype it, or even write home about it. Sure, you can put it off for a while and find some filler: Tom’s Thing or Project Pogo or Idea 7 or Disruption Opportunity or ‘Music App’. After all, before Yahoo, there was Jerry and David’s Guide to the World Wide Web. Before Google there was Backrub.
Way upstream–near the original inspiration for any company, product, or project–founders quickly realize that they need a name. Otherwise, how do you tell your friends what you’re working on? Naming takes more than a creative mind, a fluent voice, and a critical eye. Success requires the right perspective from the outset and proper procedures throughout.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with global director of naming Christian Turner about the trends he’s observed in the top 100 most popular baby names in the U.K in 2016, and the role gender neutrality plays in the names of the future.
With the Brexit referendum looming, Christian Turner, Siegel+Gale’s global director of naming and a recent emigre to the United Kingdom, opines on why it’s so important that his newly adopted home remain a part of the European Union.
In this episode of Brand Matters, we speak to Christian Turner, global director of naming, about how naming can affect the outcome of a merger, acquisition or spin-off.
Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of “Boaty McBoatface.”
Recently, we sat down and spoke with Christian Turner, global director of naming, about the implications for brand names in the event of a merger, acquisition or spinoff.
The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.
Commercial drones won’t arrive tomorrow, but there’s definitely a buzz and it’s getting louder. And, while Amazon certainly imagines drones carrying bags and boxes, the name “drone” carries it’s own baggage.
Christian Turner and Nichola Seeley discuss the new royal name, Charlotte.