Brian Rafferty
Global Director, Business Analytics & Insights
Reliably uncovering strategic insights since 1967.
Has worked with:
- SAP
- The New York Times
- Bank of America
- Malibu Rum
- Aetna
Is an expert in:
- Brand ROI and business impact
- Uncovering key facts to drive brand strategy
- Distilling data into simple insights
- Using research to help you make brand decisions
Wants you to know:
- BA, Princeton University
- Squash player
- Undercover French person
Ideas:
-
SMPL Q+A
Surescripts: brand as a strategic business asset
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Media Mentions
From premium products to premium experiences, consumers want radical simplicity
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SMPL Q+A
athenahealth: Creating connections
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S+G Blog
The future of branding: A better way to assess brand ROI
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Media Mentions
TouchPoints TV: Using marketing to reaffirm purpose and value
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S+G Study
In their words: CMOs on navigating COVID-19
