Brian Rafferty

Global Director, Business Analytics & Insights

Reliably uncovering strategic insights since 1967.

Has worked with:

• SAP
• The New York Times
• Bank of America
• Malibu Rum
• Aetna

Is an expert in:

• Brand ROI and business impact
• Uncovering key facts to drive brand strategy
• Distilling data into simple insights
• Using research to help you make brand decisions

Wants you to know:

• BA, Princeton University
• Squash player
• Undercover French person

Ideas:

• Media Mentions

  The great small-format store experiment – brand boon or bust for retailers?

• World's Simplest Brands

  Delivering simple experiences has never been more important

• SMPL Q+A

  Surescripts: brand as a strategic business asset

• Media Mentions

  From premium products to premium experiences, consumers want radical simplicity

• SMPL Q+A

  athenahealth: Creating connections

• S+G Blog

  The future of branding: A better way to assess brand ROI