Head of Insights, EMEASee profile
Trade wars, emission limits and competition from technology companies have all contributed to what is now a complex automotive landscape – and these factors have seen two-thirds of automotive brands slide down the rankings of our annual study, The World’s Simplest Brands. However, against this context Honda has improved eight places.
In this episode of Brand Matters, Ben Osborne, director of insights, EMEA, in London, discusses how brand owners can make the intangible tangible by focusing on brand contribution.
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here Ben Osborne, head of insights for Siegel+Gale EMEA, discusses the art of turning marketing-speak into a financial language that proves its value and resonates with the board.
Your firm’s culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about the different types of research, how they inform brand strategy and development, and how to best utilize the Siegel+Gale EyeOpener™ brand research tool.
Where does employer brand culture come from, how do you measure it and how do you shape it? Ben Osborne breaks it down.
In this episode of Brand Matters, we talk with Ben Osborne, Director of insights, EMEA, and breaks down the three types of research and what they can reveal to brand managers.
In this episode of Brand Matters, we talk with Ben Osborne, Director of insights, EMEA, and he breaks down how to identify brand champions in an organization and why tracking employee engagement metrics is key to building internal alignment.
Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.
Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about how to measure and build employee engagement, internal brand alignment, and why it is so important to find Brand Champions within an organization.