Our people in the press for the week of August 14, 2016

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Rethinking your B2B branding strategy
CMO Essentials – Khalil Grell – August 5, 2016

The rapidly increasing influence of B2B marketers
Forbes CMO Network – August 14, 2016

Following its vote to leave the European Union, does Britain need a rebrand to sell itself to the world?
The Drum – August 17, 2016

Hewlett Packard Enterprise moves most of its B2B business from Omnicom to Publicis
Adweek – August 18, 2016

Evaluating engagement
CIM Exchange – August 18, 2015

7 B2B brands using emotional engagement to enhance CX
B2B Marketing –  August 18, 2016

Hewlett Packard Enterprise shifts most of its $224 million ad assignment to Publicis
MediaPost –  August 19, 2016

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