Media Mentions: Our people in the press for the week of November 15, 2015

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Aldi and Lidl to build at five times the pace of ‘big four’
The Week UK – November 16, 2015

Identity and Campaign for Hewlett-Packard Enterprise by Siegel + Gale and BBDO
Brand New – November 17, 2015

The rise of the discounters: Aldi and Lidl hold 10% market share as Big Four continue to slip
International Business Times – November 17, 2015

Simplifying Google: A Conversation With CMO Lorraine Twohill
The Huffington Post – November 17, 2015

Isis Pharmaceuticals may need to change unfortunate name
New York Post – November 18, 2015

Social climbers: Luxury fashion insights
Transform magazine – November 18, 2015

The Lowdown: BK’s King Gets Political, Share-A-Coke Returns
Advertising Age – November 18, 2015

Penn State mark redesign wins gold honors from Transform Magazine
Penn State University – November 18, 2015

Aldi named world’s top brand for sixth year in a row
Fruit Net – November 18, 2015

GAM launches new brand identity
Nasdaq – November 19, 2015

Don’t Get Hung Up On Brand Architecture Lingo – November 20, 2015



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