Media Mentions: Our people in the press for the week of January 31, 2016

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Brand Naming: How Not to Name a Brand
ChiefMarketer – February 1, 2016

What We Can Learn From Uber’s Logo Debacle
Forbes – February 4, 2016

Who And What When It Comes To CMOs And Twitter In 2015
Forbes – February 4, 2016

Is Uber’s new look good business or bad branding?
The Wall Blog – February 5, 2016

Asset Management Group, GAM, Unveils New Brand Identity Developed by Siegel+Gale
PR Newswire UK – February 5, 2016

5 steps to building a lasting brand identity
Creative Bloq – February 5, 2016

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