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From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple

Siegel+Gale

Media Mentions

In the news | World’s Simplest Brands Tenth Edition

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple

Siegel+Gale

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Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.

Patrick Kampff

Media Mentions

Digital innovation in hospitality makes for simpler customer experiences

Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.

Patrick Kampff

In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?

Aaron Hall

Media Mentions

How to pick a name for your AI startup

In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?

Aaron Hall

How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.

Miranda Wolf

Media Mentions

How auto brands can transform the consumer experience

How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.

Miranda Wolf

From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But that’s not all – our partnerships with OneTen and Entriva spotlight the power of effective brand building, and we have a new podcast episode dedicated to simplifying the employee experience. Let’s jump right … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A brand experience newsletter

From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But that’s not all – our partnerships with OneTen and Entriva spotlight the power of effective brand building, and we have a new podcast episode dedicated to simplifying the employee experience. Let’s jump right … Continued

Siegel+Gale

With 30-second spots at this year's game costing about $7 million, the Super Bowl has become a potent platform for brands—from promoting new products to forging connections with audiences and, in some cases, creating distance from controversy. Whether it was celeb takeovers or Big Tech and AI showing up, our Experience experts, Amy Chen, Jenna Isken and Kyle Telman, weigh in on the ads from Super Bowl LVIII.

Siegel+Gale

Media Mentions

Go big or go home: how brands showed up at Super Bowl LVIII

With 30-second spots at this year's game costing about $7 million, the Super Bowl has become a potent platform for brands—from promoting new products to forging connections with audiences and, in some cases, creating distance from controversy. Whether it was celeb takeovers or Big Tech and AI showing up, our Experience experts, Amy Chen, Jenna Isken and Kyle Telman, weigh in on the ads from Super Bowl LVIII.

Siegel+Gale

No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Lisa Kane

Media Mentions

Healthcare is complex, but patient interactions don’t have to be

No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Lisa Kane

In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.

Jenna Isken

Media Mentions

Streaming services in the age of overchoice: finding clarity amidst industry complexity

In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.

Jenna Isken

By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.

Amy Chen

Media Mentions

How airlines can take off with simplicity-first solutions

By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.

Amy Chen

This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our clients and colleagues partnered on—from transforming a storied American brand, embracing AI at Cannes, launching the tenth edition of World’s Simplest Brands and a logo … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A brand experience newsletter (December 2023)

This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our clients and colleagues partnered on—from transforming a storied American brand, embracing AI at Cannes, launching the tenth edition of World’s Simplest Brands and a logo … Continued

Siegel+Gale

We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!

Siegel+Gale

Press Room

And the award goes to: a recap of Siegel+Gale’s honors in 2023

We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!

Siegel+Gale