# Siegel\+Gale: Global brand consulting agency

> Siegel\+Gale is a global branding agency headquartered in New York\. Our expertise spans brand development, brand strategy, design, and customer experience\.

Generated by Yoast SEO v28.5, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Home Page](https://www.siegelgale.com/)
- [Work](https://www.siegelgale.com/work/)
- [Ideas](https://www.siegelgale.com/ideas/)
- [Insights](https://www.siegelgale.com/ideas/insights/)
- [News](https://www.siegelgale.com/ideas/news/)

## Posts
- [CEER’s New EXOBOT Drives a Bigger Saudi Story](https://www.siegelgale.com/ceers-new-exobot-drives-a-bigger-saudi-story/)
- [Airlines have a naming problem \-\- here's how to fix it](https://www.siegelgale.com/airlines-have-a-naming-problem-heres-how-to-fix-it/): In early July, Delta Airlines announced that it would begin offering a new category of fares for its Delta First, Delta Premium Select, and Delta One seat tiers\. The Delta One option came with a name that felt like an oxymoron: “Basic Business\.”
- [The storytelling power of brand architecture](https://www.siegelgale.com/the-storytelling-power-of-brand-architecture/): Whether you have one brand or twenty, architecture puts your portfolio to work telling your story, clarifying your focus and catalyzing growth\.  
- [BMS 'Won't Lose' Campaign for 2026 World Cup](https://www.siegelgale.com/bristol-myers-squibb-ties-science-to-soccer-in-world-cup-campaign-voiced-by-ali-krieger/): Bristol Myers Squibb is warming up for the FIFA World Cup 2026 with a new media campaign, launching its “Won’t Lose” ad ahead of the soccer community arriving in the U\.S\. for this summer’s tournament\.
- [The CMO's real budget crisis](https://www.siegelgale.com/the-cmos-real-budget-crisis/): Budget season has become a predictable ritual\. Marketing leaders present their plans\. Finance pushes back\. CMOs fight to protect their numbers, make the cuts they have to make, and figure out how to do more with less\. It’s an exhausting cycle that gets a lot of attention\.

## Case Studies
- [Bristol Myers Squibb](https://www.siegelgale.com/case-study/bristol-myers-squibb-wont-lose/)
- [Bristol Myers Squibb](https://www.siegelgale.com/case-study/bristol-myers-squibb/)
- [Spectrix](https://www.siegelgale.com/case-study/spectrix/)
- [Novartis](https://www.siegelgale.com/case-study/novartis/)
- [Mount Sinai](https://www.siegelgale.com/case-study/mount-sinai/)

## People
- [Pat Attenasio](https://www.siegelgale.com/people/pat-attenasio/)
- [Ben Osborne](https://www.siegelgale.com/people/ben-osborne/)
- [Marc Desmond](https://www.siegelgale.com/people/marc-desmond/)
- [Kaitlin Smith](https://www.siegelgale.com/people/kaitlin-smith/)
- [Maureen Perry](https://www.siegelgale.com/people/maureen-perry/)

## Speakers
- [Ben Osborne](https://www.siegelgale.com/ts/ben-osborne/)
- [Claus Anderson](https://www.siegelgale.com/ts/speaker-name-2/)
- [Bo Damgaard](https://www.siegelgale.com/ts/speaker-name-1/)
- [Matt Valenzia](https://www.siegelgale.com/ts/matt-valenzia/)
- [Caroline Woods](https://www.siegelgale.com/ts/caroline-woods/)

## Events
- [Aligning Brand and Finance to Drive Growth](https://www.siegelgale.com/event/aligning-brand-and-finance-to-drive-growth/)
- [Dare to Simplify: Finance](https://www.siegelgale.com/event/dare-to-simplify-finance-lnd/)
- [Dare to Simplify: Finance](https://www.siegelgale.com/event/dare-to-simplify-finance-sf/)
- [Dare to Simplify: AFE](https://www.siegelgale.com/event/dare-to-simplify-afe-me/)
- [Dare to Simplify: Health](https://www.siegelgale.com/event/dare-to-simplify-health-nyc/): Join fellow healthcare marketers for an evening of interactive stories, conversation and provocation over dinner\.

## Focus
- [The B2B Report 2026](https://www.siegelgale.com/focus/worlds-simplest-brands-2026-b2b/)
- [Bristol Myers Squibb story](https://www.siegelgale.com/focus/bristol-myers-squibb-story/)
- [M\&A / Spin\-off](https://www.siegelgale.com/focus/ma-spin-off/)
- [Healthcare](https://www.siegelgale.com/focus/healthcare/)
- [Rebrand](https://www.siegelgale.com/focus/rebrand/)

## Practices
- [Brand Communication](https://www.siegelgale.com/practices/brand-communication/)
- [Design](https://www.siegelgale.com/practices/design/)
- [Digital](https://www.siegelgale.com/practices/digital/)
- [Corporate Leadership](https://www.siegelgale.com/practices/corporate-leadership/)
- [Strategy](https://www.siegelgale.com/practices/strategy/)

## Industries
- [Healthcare](https://www.siegelgale.com/industry/healthcare/)
- [Technology](https://www.siegelgale.com/industry/technology/)
- [Financial Services](https://www.siegelgale.com/industry/financial-services/)
- [Manufacturing](https://www.siegelgale.com/industry/manufacturing/)
- [Professional Services](https://www.siegelgale.com/industry/professional-services/)

## Practice Areas
- [Design](https://www.siegelgale.com/practice-area/design/)
- [Strategy](https://www.siegelgale.com/practice-area/strategy/)
- [Brand communication](https://www.siegelgale.com/practice-area/brand-communication/)
- [Business analytics \+ insights](https://www.siegelgale.com/practice-area/business-analytics-insights/)
- [Naming](https://www.siegelgale.com/practice-area/naming/)

## Regions
- [US](https://www.siegelgale.com/region/us/)
- [Europe](https://www.siegelgale.com/region/europe/)
- [Middle East](https://www.siegelgale.com/region/middle-east/)
- [Asia](https://www.siegelgale.com/region/asia/)

## Offices
- [New York](https://www.siegelgale.com/location/new-york/)
- [London](https://www.siegelgale.com/location/london/)
- [Los Angeles](https://www.siegelgale.com/location/los-angeles/)
- [San Francisco](https://www.siegelgale.com/location/san-francisco/)
- [Shanghai](https://www.siegelgale.com/location/shanghai/)

## Types
- [Insights](https://www.siegelgale.com/types/insights/)
- [News](https://www.siegelgale.com/types/news/)
- [S\+G Blog](https://www.siegelgale.com/types/blogs/)
- [M\&A / Spin\-off](https://www.siegelgale.com/types/maspin/)
- [AI](https://www.siegelgale.com/types/ai/)

## Event Categories
- [Global event series](https://www.siegelgale.com/events/category/global-event-series/)

## M\&A/Spin
- [M\&A/Spin](https://www.siegelgale.com/maspin/maspin/)

## Optional
- [Sitemap index](https://www.siegelgale.com/sitemap_index.xml)