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In this episode, our Head of Insights for EMEA, Ben Osborne, reads “Leveraging brand to bridge the adoption gap.” Every consumer is on their own journey. When it comes to electric vehicles, the pace of that journey to adoption varies based on their readiness for broader lifestyle change. Originally published on and co-authored with Senior Director of Strategy for EMEA, Liz Olsen, this whitepaper explores the journey to understand the role of electric vehicles within said journey and to uncover barriers to EV adoption.