In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Gabriele Zamora, senior strategist in naming and designer Ariel Duong about our engagement with Craft Contemporary, formerly known as the Craft & Folk Art Museum.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem Simplifiers. In this Simplifiers interview I speak with Meg Goldthwaite, CMO at National Public Radio.
Aside from airline status and global cuisine, the other perk of my job is observing how branding and marketing differ across the Pacific. And most fascinating to me these days is how Chinese businesses and brands are evolving worldwide.
Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation. It is both overhyped and often misused. Approaching it the wrong way can lead to disappointment. That’s why brand is so important in the innovation process, no matter the route to achieving.
This article originally appeared on Media Post. When social media platforms first emerged, they embraced simplicity and were defined by the technology they used. The rules of Twitter were absolute: you had 140 characters or less to microblog, text only. Facebook was a directory that required a college email address to sign-up. This all seemed clear […]
In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving a business problem or challenge. Brand Matters is a video series in which our experts elaborate on topics ranging from branding to design to experience, all through the lens of simplicity.
The landscape for merger and acquisitions, and spin-off and divestiture is heating up in virtually every sector and that brings the brand to the forefront of many executives’ minds. Aligning sales and marketing and keep the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging in the midst of a rebrand when the very moniker to which you refer to the company and who employees work for is changing.
A merger or acquisition is one of the largest shifts a business can undergo. It is a pivotal cultural, operational and financial inflection point that redefines a company’s business as well as its brand.
In this episode of Brand Matters, Dominick Ricci, Creative Director, discusses how working with people outside of your realm helps to solve client’s problems.
In this episode of Brand Matters, Chad Cipoletti, Group Director, Brand Communication, discusses why we should look at language across the entire brand experience. Chad Cipoletti is Group Director, Brand Communication, at Siegel+Gale. Brand Matters is a video series in which our experts elaborate on topics ranging from branding to design to experience, all through the lens of simplicity.
A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation? Three major shifts have changed the way top talent navigates corporate America, leading to a rise in new demands on company culture, growth development and purpose.