Back Featured Ideas

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Austyn Stevens

S+G Blog

Barbie’s transformation into a body-positive brand for a realistic world

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Austyn Stevens

Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.

Ben Osborne

S+G Blog

Mind over matter

Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.

Ben Osborne

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

SMPL Q+A

4 steps to building global brands in the Middle East with Zouheir Zouiehed

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

Ahmad Badr, senior strategist, takes a critical look at the Uber rebrand.

Ahmad Badr

S+G Blog

Is Uber’s new look good business or bad branding?

Ahmad Badr, senior strategist, takes a critical look at the Uber rebrand.

Ahmad Badr

Creating a timeless brand is not easy. But there are some proven steps for building a lasting identity, says Anne Swan.

Anne Swan

S+G Blog

5 steps to building a lasting brand identity

Creating a timeless brand is not easy. But there are some proven steps for building a lasting identity, says Anne Swan.

Anne Swan

Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.

Jason Cieslak

S+G Blog

What we can learn from Uber’s logo debacle

Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.

Jason Cieslak

Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.

Siegel+Gale

S+G Blog

Asset Management Group, GAM, Unveils New Brand Identity Developed by Siegel+Gale

Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.

Siegel+Gale

This article appears in the Global Brand Simplicity Index 2015 – view the report now. What does your brand stand for, and how does it deliver on that promise every day? What we stand for has evolved over the years. In our first decade, we thought of our brand as being comprised of three Cs: clothing, customer service, and … Continued

Margaret Molloy

Simplifiers

Tony Hsieh, Founder of Zappos, on delivering delightful customer experiences

This article appears in the Global Brand Simplicity Index 2015 – view the report now. What does your brand stand for, and how does it deliver on that promise every day? What we stand for has evolved over the years. In our first decade, we thought of our brand as being comprised of three Cs: clothing, customer service, and … Continued

Margaret Molloy

We talk with digital designer Sierra Siemer about the state of branded digital, what trends she's seeing right now in digital, and how simplicity is at the core of great digital brand experiences.

Siegel+Gale

SMPL Q+A

4 questions on digital branding and experience with Sierra Siemer

We talk with digital designer Sierra Siemer about the state of branded digital, what trends she's seeing right now in digital, and how simplicity is at the core of great digital brand experiences.

Siegel+Gale

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Siegel+Gale

S+G Blog

Brand Naming: How to not name a brand

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Siegel+Gale