Brand Matters
The future of branding – predictions for 2016
In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.
Siegel+Gale
January 2016
Brand Matters
The future of branding – predictions for 2016
In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.
Siegel+Gale
January 2016
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan
November 2015
S+G Blog
Welcome to the new Hewlett Packard Enterprise
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan
November 2015
With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.
Siegel+Gale
S+G Blog
Make the most of customer journey mapping
With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.
Siegel+Gale