Dan Cohen, senior namer at Siegel+Gale, talks about the current trends in naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services.
Dan Cohen
January 2016

SMPL Q+A
6 questions on brand naming and naming trends with Dan Cohen
Dan Cohen, senior namer at Siegel+Gale, talks about the current trends in naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services.
Dan Cohen
January 2016
Liana Dinghile, group director of strategy, EMEA sits down with the Huffington Post UK and discusses the changing nature of women in business and shares her insights on building a career.
Siegel+Gale
January 2016

S+G Blog
Women in Business Q&A with Liana Dinghile
Liana Dinghile, group director of strategy, EMEA sits down with the Huffington Post UK and discusses the changing nature of women in business and shares her insights on building a career.
Siegel+Gale
January 2016
In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.
Margaret Molloy
January 2016

Simplifiers
John Costello, CMO of Dunkin’ Brands, on providing speed, value and simplicity
In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.
Margaret Molloy
January 2016

Brand Matters
The future of branding – predictions for 2016
In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.
Siegel+Gale
January 2016

Brand Matters
The future of branding – predictions for 2016
In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.
Siegel+Gale
January 2016

S+G Blog
America wants… American?
For both brands and consumers, what does "Made in America" really mean in this day and age?
Siegel+Gale
January 2016

S+G Blog
America wants… American?
For both brands and consumers, what does "Made in America" really mean in this day and age?
Siegel+Gale
January 2016
With 2016 already underway, let's look back on some of our best blogs, bylines and videos of the year that was 2015.
Siegel+Gale
January 2016

S+G Blog
The best of Siegel+Gale’s brightest in 2015
With 2016 already underway, let's look back on some of our best blogs, bylines and videos of the year that was 2015.
Siegel+Gale
January 2016
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan + Anne Swan
November 2015

S+G Blog
Welcome to the new Hewlett Packard Enterprise
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan + Anne Swan
November 2015