Dan Cohen, senior namer at Siegel+Gale, talks about the current trends in naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services.

Dan Cohen

January 2016

Liana Dinghile, group director of strategy, EMEA sits down with the Huffington Post UK and discusses the changing nature of women in business and shares her insights on building a career.

Siegel+Gale

January 2016

In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.

Margaret Molloy

January 2016

In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.

Siegel+Gale

January 2016

For both brands and consumers, what does "Made in America" really mean in this day and age?

Siegel+Gale

January 2016

With 2016 already underway, let's look back on some of our best blogs, bylines and videos of the year that was 2015.

Siegel+Gale

January 2016

In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.

Matt Egan + Anne Swan

November 2015