Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
S+G Blog
Why is digital simplicity so complicated?
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.
Katie Conway
February 2016
SMPL Q+A
4 questions on trends in employee engagement with Katie Conway
Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.
Katie Conway
February 2016
S+G Blog
Voter sentiment and your brand
With the 2016 Presidential Election cycle in full-swing, Dave Pulaski reflects on how brand plays an important role in shaping voter habits and choices.
Siegel+Gale
February 2016
S+G Blog
Voter sentiment and your brand
With the 2016 Presidential Election cycle in full-swing, Dave Pulaski reflects on how brand plays an important role in shaping voter habits and choices.
Siegel+Gale
February 2016
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.
Matt Egan
February 2016
S+G Blog
5 principles of branding for professional service firms
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.
Matt Egan
February 2016
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Austyn Stevens
February 2016
S+G Blog
Barbie’s transformation into a body-positive brand for a realistic world
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Austyn Stevens
February 2016
S+G Blog
Mind over matter
Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.
Ben Osborne
February 2016
S+G Blog
Mind over matter
Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.
Ben Osborne
February 2016
Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.
Zouheir Zouiehed
February 2016
SMPL Q+A
4 steps to building global brands in the Middle East with Zouheir Zouiehed
Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.
Zouheir Zouiehed
February 2016
Creating a timeless brand is not easy. But there are some proven steps for building a lasting identity, says Anne Swan.
Anne Swan
February 2016
S+G Blog
5 steps to building a lasting brand identity
Creating a timeless brand is not easy. But there are some proven steps for building a lasting identity, says Anne Swan.
Anne Swan
February 2016
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
S+G Blog
What we can learn from Uber’s logo debacle
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.
Siegel+Gale
February 2016
S+G Blog
Asset Management Group, GAM, Unveils New Brand Identity Developed by Siegel+Gale
Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.
Siegel+Gale
February 2016