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Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.

Jason Cieslak

S+G Blog

What we can learn from Uber’s logo debacle

Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.

Jason Cieslak

Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.

Siegel+Gale

S+G Blog

Asset Management Group, GAM, Unveils New Brand Identity Developed by Siegel+Gale

Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.

Siegel+Gale

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Siegel+Gale

S+G Blog

Brand Naming: How to not name a brand

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Siegel+Gale

The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.

S+G Blog

Anticipating where brand naming in the Middle East is about to go

The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.

Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.

Margaret Molloy

Simplifiers

Andy Yost, CMO, Gannett

Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.

Margaret Molloy

Brand Matters

The Rich Idea

In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.

Philip Davies

Brand Matters

The Rich Idea

In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.

Philip Davies

Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.

Margaret Molloy

Simplifiers

Norman de Greve, CMO, CVS Health

Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.

Margaret Molloy

SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services. What are … Continued

Siegel+Gale

SMPL Q+A

6 questions on brand naming and naming trends

SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services. What are … Continued

Siegel+Gale

In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.

Margaret Molloy

Simplifiers

John Costello, CMO of Dunkin’ Brands, on providing speed, value and simplicity

In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.

Margaret Molloy

In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.

Siegel+Gale

Brand Matters

The future of branding – predictions for 2016

In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.

Siegel+Gale