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Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here are three simple steps.

Siegel+Gale

S+G Blog

A 3 step brand architecture checkup

Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here are three simple steps.

Siegel+Gale

We connected with our colleague in Los Angeles, senior strategist Nick Miller, and spoke with him about the changing nature of the healthcare industry, how it will impact brand architecture, and how that's an opportunity to innovate on customer experience in the future.

Siegel+Gale

SMPL Q+A

3 questions on brand architecture in healthcare with Nick Miller

We connected with our colleague in Los Angeles, senior strategist Nick Miller, and spoke with him about the changing nature of the healthcare industry, how it will impact brand architecture, and how that's an opportunity to innovate on customer experience in the future.

Siegel+Gale

Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.

Howard Belk

S+G Blog

The Token Man: Siegel+Gale’s Howard Belk on how “one-dimensional teams result in thin ideas”

Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.

Howard Belk

Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."

Christian Turner

S+G Blog

What we talk about when we talk about Boaty McBoatface

Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."

Christian Turner

Recently, we spoke with Preanka Hai, strategist, on how B2B brand experience is changing, what B2B brands are embracing "consumerization," and what B2B brands need to start doing in order to capitalize on this trend.

Siegel+Gale

SMPL Q+A

4 questions on B2B branding with Preanka Hai

Recently, we spoke with Preanka Hai, strategist, on how B2B brand experience is changing, what B2B brands are embracing "consumerization," and what B2B brands need to start doing in order to capitalize on this trend.

Siegel+Gale

Have you recently run an Internet search looking for a health care specialist or searching for a healthcare solution? Don’t worry. You’re not alone. 1 in 20 Google searches has a healthcare focus because we’re already programmed to see technology and healthcare working hand-in-hand.

Siegel+Gale

S+G Blog

Digital healthcare brands: the robo-doctor might finally see you now

Have you recently run an Internet search looking for a health care specialist or searching for a healthcare solution? Don’t worry. You’re not alone. 1 in 20 Google searches has a healthcare focus because we’re already programmed to see technology and healthcare working hand-in-hand.

Siegel+Gale

This is a tale of two trends: nerd and hipster. Both have dominated culture in recent years and audiences have drawn up their own set of stark contrasts between the two.

Rolf Wulfsberg

S+G Blog

Nerds vs. hipsters: What sells for brands?

This is a tale of two trends: nerd and hipster. Both have dominated culture in recent years and audiences have drawn up their own set of stark contrasts between the two.

Rolf Wulfsberg

Recently, we spoke with Bret Hansen, creative director, about process, design and strategy, and how we synthesize them from the start here at Siegel+Gale.

Siegel+Gale

SMPL Q+A

4 questions on design and strategy with Bret Hansen

Recently, we spoke with Bret Hansen, creative director, about process, design and strategy, and how we synthesize them from the start here at Siegel+Gale.

Siegel+Gale

Today, March 24th, marks World Tuberculosis Day. With nearly 3 million people still afflicted by this disease, we worked with the Stop TB Partnership to craft a brand that would usher in the end of this illness.

Rana Brightman

S+G Blog

Creating a simple story to End TB

Today, March 24th, marks World Tuberculosis Day. With nearly 3 million people still afflicted by this disease, we worked with the Stop TB Partnership to craft a brand that would usher in the end of this illness.

Rana Brightman

Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"

Dan Cohen

S+G Blog

Stop obsessing over the verbing of your product names

Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"

Dan Cohen