New insights on the impact of brand experience

Trends in healthcare are putting choice into the hands of consumers. Maintaining market share will require traditional healthcare companies to refine their business models, rethink their offerings and expand technological capabilities. They will also need to think broadly about the role brand will play in delivering value across the entire customer experience.

Healthcare companies are being asked to reimagine how they shape patient experiences. During change as volatile as this, opportunities abound. Companies with a clear focus on delivering standout experiences for patients will be the ones to succeed. These healthcare brands will distinguish themselves—the winners gaining accolades for doing the following:

  1. Creating useful experiences…and then going even further
  2. Demonstrating expertise across the entire patient journey
  3. Delivering convenient, personalized service
  4. Clarifying brand architecture
  5. Getting employees to evangelize

For more insights, download the full report.