Lisa Kane spoke to Reuters about P+G’s pivots during COVID. Mel McShane was quoted in Adweek’s cover story on Restoration Hardware’s brand evolution. Jason Cieslak spoke to Forbes about new client audiences. Our design work for SADA was featured in Brand New, Graphic Design USA and Transform. Britt Bulla chatted with CNN Business about brand extensions in the cannabis industry. Matt Egan spoke to The Wall Street Journal about Samsung’s marketing campaign, which featured an ‘80s rock band. Our design work on reimagining the “I Voted” sticker was covered in AdAge and on NY1 News. And our Future of Branding event series was covered by Brandberries.
Social Purpose on the Inside: Engaging Employees in Trying Times
HRZone – September 1, 2020
Coffee, Donuts and Spic and Span: P&G Finds New Ways to Plug Products Amid Pandemic
Reuters – September 2, 2020
How CEO Gary Friedman Built Restoration Hardware Into RH, a Luxury-Brand Juggernaut
Adweek (and Brandweek) – September 21, 2020
#54: The Role of Simplicity in Driving Customer Loyalty – B2B Marketer of the Year – Margaret Molloy
The Wise Marketer – September 24, 2020
16 Ways Your Agency Can Learn About New Clients’ Audiences
Forbes – September 28, 2020
Can You Spot the Secrets Hidden in These Famous Logos?
MSN Money – September 30, 2020
Why Facebook’s User Agreement Is Still Problematic
The Union Journal – October 4, 2020
The History of and Story Behind the Dell Logo
Money Inc – October 2, 2020
What is Simplicity Theory? Why People Prefer Simple Experiences
UX Magazine – October 6, 2020
The Latest Cannabis Beverage Has a Familiar Name: Pabst Blue Ribbon
CNN Business – October 7, 2020
Pabst Blue Ribbon Cannabis Seltzers Launch in California
Ganjapreneur – October 8, 2020
New Logo and Identity for SADA by Siegel+Gale
Brand New – October 15, 2020
How Brands Commit to Simplicity
Simple Brand Podcast – October 13, 2020
Future of Branding: Brand Partnerships
Brandberries – October 12, 2020
SADA Refreshes Brand, Targets IPO Readiness and $1 Billion in Revenue
Global Newswire – October 13, 2020
Reports: Accelerating Digital Transformation a Top Priority
TechTarget – October 16, 2020
Better Communication through Neuroscience
Knowledge@Wharton – October 13, 2020
CMO Interviews: Unpredictable Pipeline
Heinz Marketing – October 13, 2020
SADA Refreshes Brand, Targets IPO Readiness and $1 Billion in Revenue
Street Insider – October 13, 2020
Transform Magazine – October 20, 2020
Siegel+Gale Simplifies SADA Identity
Graphic Design USA – October 19, 2020
Redefining and Reinventing Brand Identity with ‘Forever’ Company Vision
Cloud n Clear – October 19, 2020
What Rhymes with 5G? Metal Band Croons about Smartphones
Wall Street Journal – October 21, 2020
Future of Branding: Opportunity for Creativity
Brandberries – October 21, 2020
Why Quibi Failed: 5 Reasons the Short-Form Streamer Sank So Fast
Adweek – October 22, 2020
Home for the Holidays: Preparing for the Shopping Season and the Year Beyond
Total Retail – October 26, 2020
The ‘I Voted’ Sticker Goes Digital with These Patriotic Animated Gifs from Siegel+Gale
Ad Age – October 28, 2020
The ‘I Voted’ sticker goes digital with these patriotic animated GIFs from Siegel + Gale
Marcus Myles Media – October 28, 2020
Siegel+Gale ‘I Voted’ Stickers
Spectrum New NY1 – October 28, 2020
Marketers Should Start to Prepare for Post-Pandemic Scenarios Now
ANA Newsstand – October 30, 2020
