Lisa Kane spoke to Reuters about P+G’s pivots during COVID. Mel McShane was quoted in Adweek’s cover story on Restoration Hardware’s brand evolution. Jason Cieslak spoke to Forbes about new client audiences. Our design work for SADA was featured in Brand New, Graphic Design USA and Transform. Britt Bulla chatted with CNN Business about brand extensions in the cannabis industry. Matt Egan spoke to The Wall Street Journal about Samsung’s marketing campaign, which featured an ‘80s rock band. Our design work on reimagining the “I Voted” sticker was covered in AdAge and on NY1 News. And our Future of Branding event series was covered by Brandberries.


Social Purpose on the Inside: Engaging Employees in Trying Times

HRZone – September 1, 2020


Coffee, Donuts and Spic and Span: P&G Finds New Ways to Plug Products Amid Pandemic

Reuters – September 2, 2020


How CEO Gary Friedman Built Restoration Hardware Into RH, a Luxury-Brand Juggernaut

Adweek (and Brandweek) – September 21, 2020


#54: The Role of Simplicity in Driving Customer Loyalty – B2B Marketer of the Year – Margaret Molloy

The Wise Marketer – September 24, 2020


16 Ways Your Agency Can Learn About New Clients’ Audiences

Forbes – September 28, 2020


Can You Spot the Secrets Hidden in These Famous Logos?

MSN Money – September 30, 2020


Why Facebook’s User Agreement Is Still Problematic

The Union Journal – October 4, 2020


The History of and Story Behind the Dell Logo

Money Inc – October 2, 2020


What is Simplicity Theory? Why People Prefer Simple Experiences

UX Magazine – October 6, 2020


The Latest Cannabis Beverage Has a Familiar Name: Pabst Blue Ribbon

CNN Business – October 7, 2020


Pabst Blue Ribbon Cannabis Seltzers Launch in California

Ganjapreneur – October 8, 2020


New Logo and Identity for SADA by Siegel+Gale

Brand New – October 15, 2020


How Brands Commit to Simplicity

Simple Brand Podcast – October 13, 2020


Future of Branding: Brand Partnerships

Brandberries – October 12, 2020


SADA Refreshes Brand, Targets IPO Readiness and $1 Billion in Revenue

Global Newswire – October 13, 2020


Reports: Accelerating Digital Transformation a Top Priority

TechTarget – October 16, 2020


Better Communication through Neuroscience

Knowledge@Wharton – October 13, 2020


CMO Interviews: Unpredictable Pipeline

Heinz Marketing – October 13, 2020


SADA Refreshes Brand, Targets IPO Readiness and $1 Billion in Revenue

Street Insider – October 13, 2020


#TransformTuesday: 20 October

Transform Magazine – October 20, 2020


Siegel+Gale Simplifies SADA Identity

Graphic Design USA – October 19, 2020


Redefining and Reinventing Brand Identity with ‘Forever’ Company Vision

Cloud n Clear – October 19, 2020


What Rhymes with 5G? Metal Band Croons about Smartphones

Wall Street Journal – October 21, 2020


Future of Branding: Opportunity for Creativity

Brandberries – October 21, 2020


Why Quibi Failed: 5 Reasons the Short-Form Streamer Sank So Fast

Adweek – October 22, 2020


Home for the Holidays: Preparing for the Shopping Season and the Year Beyond

Total Retail – October 26, 2020


The ‘I Voted’ Sticker Goes Digital with These Patriotic Animated Gifs from Siegel+Gale

Ad Age – October 28, 2020


The ‘I Voted’ sticker goes digital with these patriotic animated GIFs from Siegel + Gale

Marcus Myles Media – October 28, 2020


Siegel+Gale ‘I Voted’ Stickers

Spectrum New NY1 – October 28, 2020


Marketers Should Start to Prepare for Post-Pandemic Scenarios Now

ANA Newsstand – October 30, 2020