CMO Panel: Silver Economy 2021
Margaret Molloy was joined by Michelle Froah (SVP, Global Marketing Strategy and Sciences, MetLife), Kerry-Ann Betton Stimpson (CMO, JMMB Group Jamaica), Michael Joseloff (CMO, Fortune), Sonita Lontoh (Global Head of Marketing, Personalization, 3D Printing and Digital Manufacturing, HP), Russell Barnett (MD + CMO, My/Mochi) and their parents or mentors.
During the intergenerational conversation, the panel challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building-and maintaining-trust is paramount among this demographic.
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