CMO Panel: Gen Z
Margaret Molloy was joined by Alicia Tillman (Global Chief Marketing Officer, SAP), Jamie Moldafsky (Chief Marketing Officer, Wells Fargo), Madhur Aggarwal (SVP, Digital Channels & Experience, Pearson) Arlene Amitirigala (Head of Engagement and Employee Communications, Diageo) and Angela Pih (Chief Marketing Officer, Papa & Barkley). The Gen Z panel featured a conversation with five teenagers and their marketing leader parents. It explored how brands can excite or alienate young consumers.
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