Direct-to-consumer startups are simple, addictive, and sweet. They make conventional consumer goods chic and capture the millennial market with clean web design and viral subway ads. These brands are succeeding at things their competitors have chased for years. Their contemporary spin on marketing best practices helps them stand out to elusive younger audiences. For these companies, direct-to-consumer is more than a business model — it’s the foundation of their brand.
In this episode of Brand Matters, Dominick Ricci, Creative Director, discusses how working with people outside of your realm helps to solve client’s problems.
A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation? Three major shifts have changed the way top talent navigates corporate America, leading to a rise in new demands on company culture, growth development and purpose.
Many workplace skills don’t come from school, but from internships. Studies have shown a strong correlation between internship experience and job prospects, but great work experience doesn’t just happen. It takes nurturing and time from managers and peers. We’re thrilled to host an ambitious group of interns every summer across our global offices. As summer draws to a […]
Lana Roulhac has more than 10 years of design expertise, focusing especially on bringing humanity and relevance to government design and technology brands. She’s worked on projects around the world, including in the UK, Asia and the US with brands like AMEX, Allied Vision, Min Cheng Bank and the World Health Campaign to end TB. She was also voted most likely to be president while in high school, so it’s probably a good idea to remember her name.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.
In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series in which our experts elaborate on topics […]
Simple Q&A is a blog feature in which we interview experts on all things relevant to branding, design, and simplicity. In this Q&A we speak with Kira Sea, senior designer, about her design approach.
For this year’s AIGA Design Census, our design team set out to unravel a complex set of data and visualize its key message. The end result was “Design with Diversity in Mind,” the colorful short which shows the ethnic and educational breakout of over 13,000 designers that participated in the survey. With the main […]
Lloyd Blander is an expert at creating strategic designs and using them as effective marketing machines. Now a creative director at Siegel+Gale, he has worked with top clients such as American Express, Facebook and Microsoft, and lead campaigns of all sizes. He sat down with DesignRush to share where he finds his inspiration, how he motivates his team, and what businesses can do to ensure a successful partnership with a design or marketing company.
Download and subscribe to Simplicity Talks on iTunes. In our inaugural episode of Simplicity Talks, Robert Costelloe and Mitchell Kirkham-Cooper speak with John Matthews, strategy director for Europe, and Camilla Butcher, strategist in the Siegel+Gale London office. In this episode they address the following: Casual dining and those UK companies currently stuck in the meaningless middle […]