In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Gabriele Zamora, senior strategist in naming and designer Ariel Duong about our engagement with Craft Contemporary, formerly known as the Craft & Folk Art Museum.
Many workplace skills don’t come from school, but from internships. Studies have shown a strong correlation between internship experience and job prospects, but great work experience doesn’t just happen. It takes nurturing and time from managers and peers. We’re thrilled to host an ambitious group of interns every summer across our global offices. As summer draws to a […]
What’s in a name? More than you might think in fact. In this week’s Simplicity Talks we are crossing continents, languages and emotions to discover the opportunities and pitfalls for brands when it comes to naming their business, services or products in the world’s most important markets – China and the USA.
This article originally appeared on Brand Experience Magazine. Words are tools. We invent them, collect them, employ them to build meaning and communicate the meaningful to others. We are taught how to use our words most effectively and persuasively from a very young age. We call it rhetoric. And one of our earliest and most […]
Whatever void you hope to fill with a new product or service, you need a name. Otherwise there’s no way to pitch it, fund it, hype it, or even write home about it. Sure, you can put it off for a while and find some filler: Tom’s Thing or Project Pogo or Idea 7 or Disruption Opportunity or ‘Music App’. After all, before Yahoo, there was Jerry and David’s Guide to the World Wide Web. Before Google there was Backrub.