Brand Matters: On the role of design

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In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving a business problem or challenge.

Matthias Mencke is Group Creative Director at Siegel+Gale.

Brand Matters is a video series in which our experts elaborate on topics ranging from branding to design to experience, all through the lens of simplicity.


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