At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity. Watch the videos below to learn more:
Liana Dinghile is group director of strategy at Siegel+Gale. Follow her on Twitter: @LDinghile
Brand Matters
In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the product and brand naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners … Continued
Lea Chu
July 2019
Brand Matters
In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the product and brand naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners … Continued
Lea Chu
July 2019