At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity. Watch the videos below to learn more:

Liana Dinghile is group director of strategy at Siegel+Gale. Follow her on Twitter: @LDinghile