Brand Matters: On the importance of flexibility

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In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today’s branding world.

Nick Miller is Strategy Director at Siegel+Gale.

Brand Matters is a video series in which our experts elaborate on topics ranging from branding to design to experience, all through the lens of simplicity.

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