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Brand Matters: On designing brand experience

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In this episode of Brand Matters, Dominick Ricci, Creative Director, discusses the role of design in creating brand experience and how considering its influence from the ground up is a key to imagining a brand for tomorrow. It’s not just the outcome that counts, the process is equally important.

Dominick Ricci is Creative Director at Siegel+Gale.

Brand Matters is a video series in which our experts elaborate on topics ranging from branding to design to experience, all through the lens of simplicity.

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