Margaret Molloy was joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, Global Brand Marketing, Hilton), Douwe Hilarius (Director of Product Strategy, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor), Stephanie Buscemi (Chief Marketing Officer, Salesforce) and Mayur Gupta (Chief Marketing & Strategy Officer, Gannett). The panel explored brand leadership, marrying purpose and action and how crisis can push marketing back to its basics. The CMOs also shared their commitments by answering the following question: “As we look to the future, how are you defining brand? And what is your commitment to making sure brand plays the role you believe it should in this reset?”
