AT&T and Luke Wilson?
If you’re thinking what I’m thinking, your thoughts most likely all end with a big fat question mark. What? Really? Why? This was an odd match and, for me, didn’t add much value and credibility to the AT&T brand. Case in point: AT&T’s recent “rethink possible” ads run sans Luke Wilson. So, why didn’t they just skip the celebrity endorsement altogether and put those advertising dollars to better use?
Yesterday The New York Times article, “We Have Met the Enemy and He Is PowerPoint” spurred hundreds of comments in a matter of hours on NYTimes.com. It was the most emailed article all day.
What U.S. states come to mind when you consider this country’s best branded?
New York and its “I ? New York” campaign should be on the list, though it might be tough to argue that the heart of this campaign sits anywhere outside of Manhattan. California holds a powerful force in the American imagination as a land of promise, and its current campaign “Find Yourself Here” is definitely a contender. And Colorado should definitely be in the mix. But what about a state with the smallest large city, and the least populous state capital? What about Vermont?
I’m writing this blog entry from the Canary Islands. I am stuck here because a volcano in Iceland decided to erupt. Whilst this isn’t in itself a subject I would normally comment upon, the consequential actions of companies involved in exacerbating my predicament reveal serious brand blunders.
Theoretically, yes. But ‘master-brands’ might be a fairer description.
Just as the ‘Ford’ master-brand embraces models as diverse as Mondeo and Ka, so the ‘Conservative’ party has always described itself as “a broad church”, tolerant of a broad diversity of centre-right thinking. Similarly ‘New Labour’, in the early Blair days, was “Tony’s big tent”.
Within two weeks, three new babies have been born into our circle of friends and my social landscape has been irreversibly transformed. I am sure that virtually all conversations will now be about their little bundles of joy and I have joked about finding new, “normal” friends to have fun with.
Traditionally, altruism and egoism are at odds with each other. But, as emerging brands are proving, this doesn’t always have to be the case. I’m an advocate of social enterprise and believe that, as a civilization, we should use our egoistic capabilities (i.e., capitalism) to achieve altruistic goals (i.e., social and environmental improvement).
Just three letters long, this seemingly innocuous word is so common that librarians and video store clerks place it at the end of their alphabetized wares. Search engines don’t recognize it in search results. And when we skim text to get the gist of “it,” “the” is the first word we skip. So why do so many contemporary branding, marketing and public relations folks continue to name luxury properties and products with the ‘the’ prefix? And why is it completely ignored for use in other branded arenas?
By way of speaking of the future of online video, the Internet theorist Clay Shirky recently made some interesting observations about how increasing organizational complexity tends to lead to an inevitable collapse.
Having recently moved from Los Angeles to Shanghai, I’ve spent the last three months taking in all of the amazing sights, sounds and tastes of my new city. Everyday rituals I had taken for granted while living in the US—grocery shopping, commuting to work, eating out—have become life adventures in their own right here in Shanghai (and if you don’t believe me, try visiting a local Chinese butcher or squeezing into a bus during rush hour).
The starter’s gun has sounded and the three main political parties in the United Kingdom are out of the starting blocks. Yesterday (April 6, 2010), Prime Minister Gordon Brown went to Buckingham Palace, “kissed hands” (the Queen’s) and asked Her Majesty for permission to dissolve Parliament in preparation for a May general election.