What does simplicity mean to an award-winning distiller? In this episode of Simplifiers, we meet Colin Spoelman, master distiller at Kings County Distillery—the first and oldest whiskey distillery in New York since Prohibition.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Just a week ago on a crisp, fall Boston day, we hosted a lunchtime discussion where we convened nearly forty senior and C-level marketers to discuss The Future of Branding. Our conversation spanned the trends we anticipate will impact the future, the challenges marketers face today in addressing these issues, and how they can prepare.
Commercial drones won’t arrive tomorrow, but there’s definitely a buzz and it’s getting louder. And, while Amazon certainly imagines drones carrying bags and boxes, the name “drone” carries it’s own baggage.
In this episode of Brand Matters, we talk to associate strategist Samira Qassim about why brand purpose is key for startups and how it can help them answer questions about who they are and where they are going.
Increasingly, companies are partnering with third-party specialists to help them better communicate with their constituents. As a result, more often than ever, marketing departments are working with agencies. Moreover, a CMO’s relationship with his or her agencies is a critical factor in the overall success of any marketing plan. So, having a highly functional, intertwined relationship is vital.
Within the last few years, digital has become the primary driving force in the customer journey, helping brands acquire and serve customers and develop audiences in more diverse ways than ever before.
In this episode of Brand Matters, we talk to Ahmad Badr, senior strategist in our London office, about why simplicity is key to developing, executing and delivering on a unique brand voice that drives customer satisfaction and crafts a distinct persona for a brand.