Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.
Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.
Ahmad Badr, senior strategist, takes a critical look at the Uber rebrand.
Creating a timeless brand is not easy. But there are some proven steps for building a lasting identity, says Anne Swan.
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber’s rebrand.
In this final CMO interview from our initial Simplifiers conversation series, Margaret Molloy talks to Tony Hsieh, CEO of Zappos.
We talk with digital designer Sierra Siemer about the state of branded digital, what trends she’s seeing right now in digital, and how simplicity is at the core of great digital brand experiences.
In this episode of Brand Matters, we speak to Clive Rohald, Executive creative director, EMEA, about how the fundamental reasons behind a rebrand have changed over the years.
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.