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March 2010 |
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The Dark Side of Brands
By Piers Guilar, Brand Strategist
In the future, will we see the emergence of brands with a darker side? Brands that succeed by making people feel uncomfortable; are mysterious yet exciting; are uncompromising in their convictions and don’t try to be nice to everyone.
Historically, 99 percent of successful brands have built relationships with customers through positive, warm and engaging communications and experiences. This is all very well but it doesn't reflect the full spectrum of emotions humans feel or want to experience.
To read more on the dark side of brands, click here.
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April 2010
Event Preview: FUSE Design & Culture/ Brand Identity & Packaging
April 14-16, 2010
Trump International Hotel & Tower
Chicago, IL
Join Siegel+Gale, sponsor of the FUSE Design & Culture/Brand Identity
& Packaging conference in Chicago. Learn with us and other strategists, designers and trend forecasters as we explore today's "new normal" and "Reclaim the Future" of branding.
For more information on this event, click here.
Save the Date: Silicon Valley Brand Forum
May 4, 2010
HP Headquarters
Palo Alto, CA
Learn how companies are deepening brand relationships with customers at the Silicon Valley Brand Forum in Palo Alto, CA. As a sponsor of the event, Siegel+Gale will deliver a joint presentation with Demand Media on the benefits of moving customers past the point of brand awareness and toward a spirit of brand enthusiasm.
For more information on this event, click here.
To learn more about other events where you can join Siegel+Gale, click here.
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Humanizing a Global B2B Enterprise
As the world's leading business software provider, SAP has helped companies become "best-run businesses" for nearly 40 years. But with the global economic meltdown in 2008, internal morale hit an all-time low: business was down, employees were coping with the first lay-offs in SAP history, and the company was questioning a new CEO—the first without an engineering background. As the new CEO, Léo Apotheker sought to reinvigorate and inspire employees with a shared sense of Purpose... a reason to keep coming to work every day.
To read the case study, click here.
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Avoiding Turbulence with Clear Communications
By Thomas Mueller, Global Director, Dynamic Media
Well before travelers step foot onto an air craft, they've interacted with airline/airport personnel at several touch points: at online travel reservation sites, customer service centers, ticket counters, airport security, and many others. Unfortunately, the lack of clear and simple communications from employees at these critical touch points can often send passengers on a bumpy ride even before takeoff. When transparent communications are implemented consistently across the brand experience, customer satisfaction and loyalty improve significantly.
To read more on how to avoid turbulence with clear communications, click here.
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| Contact Us | |
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If you would like to learn more about how Siegel+Gale's services can help your brand excel, contact us here. |
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